Leeds United to double matchday earnings

We are delighted to welcome a football finance expert Dr Daniel Plumley as an exclusive columnist. Each week he will give his views on the main talking points at Leeds United...

Dan Plumley has insisted Leeds United would need to double their matchday income if they go ahead with the redevelopment of Elland Road.

The financial expert shared that pushing the capacity to 55,000 could net an additional £700,000 per matchday based on averages, which could stretch it even further.

It was reported by the Daily Mail over the past week that Los Blancos have pursued plans described as a ‘huge’ revenue boost.

“Just look at the numbers and it’s based on averages,” he exclusively said WORD Leeds News.

‘For 17,000 extra seats the average ticket price from Leeds is around £35, it won’t all be normal seats but if you get all those at that price you’re looking at an extra £600,000 per day match, you could potentially stretch that up to £800,000.

“They are currently earning around £685-700k a game day pre-COVID so if you do it right with some corporate stuff they can double their income game-by-game.

“It’s quite substantial and a real boost. Looking at those numbers, it’s conceivable you could get an extra £700,000 a game day, which is double what they’re currently earning.

Andrea Radrizzani has made no secret that this has always been a huge plan for him.

With Peter Lowy on the board alongside Angus Kinnear for his expertise, the 49ers will undoubtedly play an important role given their experience building Levi’s Stadium.

The list of subscriptions is also increasing every year, and this only increases the demand for expansion, which could get the green light sooner rather than later.

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