Human connection and trust unlock productivity, retention and revenue growth, according to Accenture Research

Only 1 in 6 people feel strongly connected at work, with on-site workers the least connected of all

“Omni-connected experiences” help workers reach their full potential

NEW YORK, May 24, 2022–(BUSINESS WIRE)–At a time when talent markets are changing and businesses are still reeling from the impact of the COVID-19 pandemic, new research from Accenture (NYSE:ACN) finds that only one in six people feels very connected, in a human sense, at work — with people working on site feeling the least connected.

of Accenture”Organizational culture: from always connected to omni-connectedThe report outlines how companies can build culture and connection by delivering “omni-connected experiences”, which level the playing field, enabling people to fully participate and have an equitable experience – developing their careers, building relationships and creating personal and professional value and impact — regardless of where they physically work.

The study challenges the assumption that working only on-site makes people more connected. People who work onsite, compared to those working in hybrid or remote workplaces, feel the least connected of the three groups studied — 42% of onsite workers say they feel “unconnected” versus 36% hybrid and 22% fully remote. While in-person time is vital, physical proximity that lacks support, flexibility, technology, or a sense of leadership doesn’t necessarily translate to deeper connections to their work and to each other.

Research also shows that companies whose employees benefit from omni-connected experiences can realize an annual revenue growth bonus of 7.4%. Omni-connection also builds trust, with 29% of omni-connected workers saying they feel more likely to feel a higher level of trust in their organization. Additionally, being omniconnected accounts for 59% of an employee’s intention to stay in their job, and more than 90% of omniconnected people say they can be productive anywhere.

“People and culture are the main sources of competitive differentiation for organizations and are at the heart of growth. As people fundamentally re-evaluate their relationships with work, leaders have an opportunity to reinforce culture by looking beyond space and place,” said Ellyn Shook, Chief Leadership and People Officer, Accenture . “By creating omni-connected experiences, leaders put relationships first and level the playing field so that each person can work to their full potential in a way that suits them, which builds trust and drives results. commercial.”

Building an omni-connected organization
Only 17% of respondents believe they benefit from an omni-connected experience at work. The report provides a C-suite pathway to create omni-connected experiences that drive productivity, drive better retention, and drive revenue growth.

Leaders must begin by meeting people’s basic human needs. The conclusions are based on previous results from Accenture “Net better off“, who identified the six human needs that, when met, unlock two-thirds of people’s potential at work. Ensuring that people are better off by meeting these needs is the most important predictor of successful omni-connected experiences.

The report identifies four key actions that unlock value – for their employees and their business – through omni-connected experiences:

  • Instilling modern leadership: Lead by listening first and following engagement through action. When people feel safe to speak up, they should be greeted with empathy, compassion and respect. By communicating regularly and transparently, leaders can deepen trust with their people.

  • Develop a thriving culture: People who see a clear line between their work and the company’s purpose are more connected and fulfilled. Leaders can deepen this connection by championing the importance of different ideas and experiences for the long-term success of the organization and by creating an environment where the whole of people’s health is supported.

  • Activate the agile organization: Omni-connected experiences help people be productive wherever they are. Leaders need to broaden the notion of flexibility to also consider when and how people work best. From there, they can create flexibility frameworks that are nimble enough to adapt to meet changing needs in a fluid environment.

  • Empowering people through technology: Building a strong technology foundation in the cloud is the first step. The next is to empower people to experiment with and explore emerging technologies like the Metaverse and empower people to improve their own processes using technology and data.

“Leaders are focused on accessing, creating and unlocking the full potential of their people, and realizing this is an opportunity to reassess their cultures and ways of working,” said Christie Smith, global head of talent and organization, Accenture. “By creating an environment where the focus is on connection, communication, and trust, leaders signal that their employees’ time and talent are respected and valued, which our research shows pays dividends in income and productivity.”

About Research
Between July and August 2021, Accenture Research conducted a global survey of 1,100 C-level executives and 5,000 workers of all skill levels. Both surveys were conducted in 12 countries: Australia, Brazil, Canada, China, France, Germany, India, Japan, Singapore, Sweden, United Kingdom and United States. Respondents came from 10 sectors: banking, insurance and capital markets; Communications and media; consumer goods and services; Energy (oil and gas); Health; Life sciences; Public sector; Detail; Advanced technology; and Utilities.

About Accenture
Accenture is a global professional services company with industry-leading digital, cloud and security capabilities. Combining unparalleled experience and specialist skills in more than 40 industries, we offer strategy and advisory, technology and operations, and Accenture Song services, all powered by the world’s largest network of advanced technology centers and smart operations. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving customers in more than 120 countries. We embrace the power of change to create value and shared success for our customers, our people, our shareholders, our partners and our communities. Visit us at accenture.com.

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Katy Rosati
Accenture
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