Digital and e-commerce revenue grew 42% year-over-year
NEW YORK, May 18, 2022 (GLOBE NEWSWIRE) — Global Power of Digital Branding Future release – home to such beloved brands as Marie Claire, Tom’s Guide and CinemaBlend – today announced in its half-year earnings report that revenue grew +48% to $541 million and operating profit increased by +51%. The revenue gains were made through a combination of organic growth and acquisitions that included the Dennis Publishing Kiplinger and The Week brands. The results build on Future’s long-term growth track record, which has seen Future’s earnings double every two years since 2016.
Digital advertising and the United States driving growth
Much of Future’s growth is driven by digital ads, particularly in the US with organic growth of 12%. With a favorable dynamic of endemic audiences, a solid offer of first-party data and video driving this growth. Media revenues, including digital advertising and e-commerce, reached $346.5 million worldwide. This growth means the US now accounts for 38% of Future’s total revenue, reaching $206.9 million in the first half of 2022.
With increased demand for video impressions alongside premium content, Future rolled out video advertising on its top-performing “Shopping Guides” and “Deals” content in the first half of 2022. Future used video to tap audiences high intention with a “ready to buy”. state of mind. The success of this can be seen in e-commerce, as Future generated over $1 billion in e-commerce sales in 2021. Future has also integrated video multiple ad playlist (VMAP) capabilities, increasing availability of video inventory and contributing to a 40% increase in video advertising organic growth. .
The power of diversification
Future’s impressive growth is the result of its diverse revenue mix. It’s not just about digital advertising and e-commerce, but also subscriptions and print magazine sales. Subscriptions grew organically by 5%, with titles such as The Week Junior reaching 100,000 subscribers. Future has sought to diversify its content in the first half of 2022. Technology and gaming remain at the core of Future’s strategy, as evidenced by the fact that Future’s technology portfolio remains #1 for audience in the category. Comscore technology news throughout the semester. Additionally, Future made strides in the women’s lifestyle and home verticals, becoming a top 10 entity in Comscore’s Home and Beauty/Fashion categories.
“Our strategy is based on our diversified revenues and our global reach. Thanks to the continued execution of our strategy, we delivered solid year-over-year growth despite an inflationary environment,” said Zillah Byng-Thorne, CEO of Future. “The strength of our specialized and trusted content continues to attract a high-value audience, making us a partner of choice for advertisers.”
With four acquisitions announced since October 2021, Future has invested over $550 million in high-quality acquisitions, including Dennis, WhatCulture.com and social trend analytics startup, Waive. The company also announced plans to acquire Los Angeles-based WhoWhatWear last week, which will accelerate US scale and women’s advertising opportunities.
“Our US-centric mindset continues to pay off and we see vast potential for growth as we aim to reach 1 in 2 users online in the US,” Byng-Thorne said. “We are pleased to be on track to deliver another solid year of profitable growth despite the broader macroeconomic outlook.”
Future now reaches 1 in 3 adults online in the US – with US population reach growing from 33% to 35% – and is on track to meet the company’s goal of reaching 1 in 2 adults on line. Looking ahead, Future enters the second half of the year with positive momentum and rising audience numbers, further boosting confidence for the remainder of fiscal 2022.
About the future
Connectors. Creators. Experience creators.
Future is a leading cross-platform global media company and digital publisher, with scalable brands and diverse revenue streams. Every month, it connects more than 400 million people around the world with their passions, through expert content, world-class events and cutting-edge proprietary technology. Each year, Future attracts millions of consumers to its brands’ websites, magazines, events and social spaces. His factual production company Future Studios specializes in producing amazing content that is loved and shared by millions of people around the world.
Its market-leading portfolio of over 240 brands spans technology, gaming, TV and entertainment, women’s lifestyle, luxury, wealth, knowledge, music, creation and photography, sports, home and B2B. Brands include: TechRadar, Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter, Kiplinger, The Week, Guitar World, Digital Camera World and Live Science. For more information visit: www.futureplc.com
Large format communications for Future Publishing (USA)