ShopHQ and 1-2-3.tv Drive Entertainment Revenue Growth of 34% in

MINNEAPOLIS, Jan. 27, 2022 (GLOBE NEWSWIRE) — iMedia Brands, Inc. (“iMedia”) (Nasdaq: IMBI) announces significant progress in leveraging its merchandising vendor relationships, live entertainment expertise and its entrepreneurial culture to record 34% revenue growth in November and December 2021 across its entertainment networks compared to the same period a year earlier. Entertainment revenue includes the following iMedia businesses: ShopHQ, 1-2-3.tv, ShopHQHealth and ShopBulldogTV. These entertainment achievements include:

iMedia launched more than 40 new brands in the third and fourth quarters of 2021 across its entertainment networks. For the whole of 2021, entertainment networks generated approximately 19% of their revenue from new brand launches, which totaled more than 100 new brands launched. Notable network launches include:

  • ShopHQ: Oro Mio 14k Italian Gold Jewelry, Imperial Pearl with Josh Bazar, Kelemata Bath & Body, MyFaceLift, Imperius Watches, Blue Stallion Farms Bath & Body and Joyce Giraud Beauty.
  • 1-2-3.tv: Abtey food brands, Innersun food supplements and decorations from the Fenster studio.
  • ShopHQHealth: FlowFlex, Step2Health, Eat Like A Woman, and Wakaya Wellness Tea rapid home COVID test kit.
  • ShopBulldogTV: Frogg Toggs outdoor gear, RockSolar portable power generators, and IceCo coolers.

On January 23, 2022, 1-2-3.tv went live for the first time remotely in the United States, allowing its watch enthusiasts who live in Germany to chat live with the host of 1-2 -3.tv, Dennis Pesch, at Invicta headquarters. in Miami auctioning off exclusive Invicta watch collections. This live remote was so well received in Germany that 1-2-3.tv sold out its Invicta inventory in just three hours. Invicta is also the top performing watch brand on ShopHQ and this remote was the first example of the synergy opportunities between ShopHQ and 1-2-3.tv.

“Brands matter.” said Tim Peterman, CEO of iMedia. “Passionate employees and talented suppliers matter. High expectations for value, quality and performance are important. And it’s great to see that our customers appreciate our efforts.

About ShopHQ
ShopHQ is a leading television retail network that has been providing live entertainment and quality products to its customers 24 hours a day, 365 days a year in the United States for over thirty years. Its on-air hosts interact with viewers by explaining and demonstrating the unique selling characteristics of a balanced assortment of proprietary, exclusive and national brands. It is available in more than 84 million US homes via cable, broadcast and satellite, as well as through its mobile app, shophq.com and OTT platforms such as Apple TV, Roku and Amazon Fire TV.

About 1-2-3.tv
1-2-3.tv, acquired by iMedia in November 2021, is a leading interactive media company disrupting the TV retail market in Germany with its expertise in exclusive live and automated auctions that emotionally engage consumers with 1-2-3.tv’s balanced merchandising mix. attractive products shipped directly to their homes. 1-2-3.tv reaches consumers through its television network available in more than 40 million German and Austrian television homes 24 hours a day, 365 days a year and through its online, mobile and over-the- top (“OTT”) digital platforms.

About ShopHQ Health
ShopHQ Heath, launched by iMedia in 2020, is an emerging entertainment television retail network offering advice, products and services to women and men that address their physical, mental, financial and spiritual health, weight management and emerging categories within the telehealth medical services ecosystem. It is available in more than 15 million US homes via cable, broadcast and satellite, as well as at shophqhealth.com.

About ShopBulldogTV
ShopBulldogTV, launched by iMedia in 2019, is an emerging entertainment television retail network offering advice, entertainment, products and services for men. It is available in less than 10 million US homes via cable, broadcast and satellite, as well as shopbulldogtv.com.

About iMedia Brands, Inc.
iMedia Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company capitalizing on the convergence of entertainment, e-commerce and advertising. The company has a growing global portfolio of entertainment companies, consumer brands and media commerce services that cross-promote and exchange data with each other to optimize their consumer engagement experiences and to position the company as the single most important partner for television advertisers and consumers. brands seeking to entertain and engage with customers.

Investors:
Ken Cooper
kcooper@imediabrands.com
(952) 943-6119

Media:
press@imediabrands.com
(952) 943-6125

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This document may contain certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The Company often uses words such as anticipate, believe, estimate, expect, intend, seek, predict, hope, should, plan, will and similar expressions to identify forward-looking statements. These statements are based on management’s current expectations and, therefore, are subject to uncertainty and changes in circumstances. Actual results may differ materially from the expectations contained herein due to a variety of important factors, including (but not limited to): variability in consumer preferences, shopping behaviors, expenditures and levels of indebtedness; the general economic and credit environment, including COVID-19; interest rate; seasonal variations in consumer purchasing activity; the ability to achieve the most effective product category combinations to maximize sales and margin targets; competitive pressures on sales and sales promotions; sales prices and gross margins; the level of cable and satellite distribution of the Company’s programming and associated fees or estimated cost savings resulting from contract renegotiations; the Company’s ability to establish and maintain acceptable terms of trade with third-party vendors and other third parties with whom the Company has contractual relationships, and to successfully manage key vendor relationships and shipments and develop key partnerships and proprietary and exclusive brands; the ability to successfully manage the Company’s operating expenses and working capital levels; the ability to remain compliant with the covenants of the Company’s credit facilities; customer acceptance of the Company’s brand strategy and its repositioning as a video commerce company; the ability to respond to changes in consumer buying habits and preferences, as well as changes in technology and consumer listening habits; changes to the Company’s management and information systems infrastructure; challenges to the security of Company data and information; changes in governmental or regulatory requirements; including, without limitation, Federal Communications Commission and Federal Trade Commission regulations, and adverse results of regulatory proceedings; litigation or governmental proceedings affecting the operations of the Company; significant events (including disasters, weather events, or events with significant television coverage) that either cause television coverage to be interrupted or divert viewers from its programming; disruptions in the Company’s distribution of its broadcast network to customers; the Company’s ability to protect its intellectual property rights; our ability to recruit and retain executives and key employees; the Company’s ability to attract new customers and retain existing customers; changes in shipping charges; expenses related to the actions of activist or hostile shareholders; the Company’s ability to offer new or innovative products and customer acceptance thereof; changes in customers’ television viewing habits; and the risks identified in point 1A (Risk Factors) of the most recent Form 10-K filed by the Company and any additional risk factors identified in its periodic reports since the date of this Form 10-K. More detailed information about these factors is set forth in the Company’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8. -K. Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this announcement. The Company is under no obligation (and expressly disclaims any such obligation) to update or change its forward-looking statements, whether as a result of new information, future events or otherwise.